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兰斐婚纱展览馆:空间秩序与典礼感

TIME: 2021/09/13 点击量:

室内, 展览展示, 展览馆, 中国, 江苏, 平介计划, 2021

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空间展示 拍照@徐英达

区位与品牌

苏州是海内首要的婚纱出产地,而虎丘婚纱城是驻足于该财富的重要批发、零售的基地,同时也引进海表里知名计划师品牌,为打扮计划作品提供展示的平台。虎丘婚纱城在筹划上提出注入计划师魂灵的嫁衣定制,让旅客能游走于婚纱城与景区之间,在购物情形之中营造具有感情活动的一个空间气氛。

Site and branding
Suzhou is the main domestic wedding production center, and Huqiu Wedding City is an important wholesale and retail base based on the industry. It also introduces well-known designer brands at home and abroad to provide a platform for the display of clothing design works. Huqiu Wedding City proposes to inject the designer's soul into the wedding dress customization in the planning, so that tourists can walk between the wedding city and the scenic spot, creating a spatial atmosphere with emotional flow in the shopping environment.

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品牌展示墙 拍照@徐英达

法国兰斐婚纱展览馆正是基于这样的定位,作为一个高端浪漫的计划师品牌置于此地。兰斐有一个三层的婚纱展览及售卖空间,展品大多以高端定制婚纱及军服为主,僵持于揭示女性极致魅力的空想,执着于打造拥有传染力的艺术作品。


观念

此次空间改革的使命是兰斐婚纱展馆的三层,为双坡屋顶的一个4.8米挑高空间。原空间较为混乱,难以浮现展品的质感,同时基于“嫁衣”的性子,空间的典礼感和秩序感成为了计划所应该存眷的焦点。 场馆内必要融入多种产物的展览与一个试衣间的体验空间,让准新娘们能体验到嫁衣的柔美。

我们必要改革的空间是第三层的办公与展览空间的团结,空间改革的重点及难点正是基于现有空间特质难以展示婚纱高等的质感,必要对空间举办从头梳理,让婚纱的品格及试衣的典礼感在此浮现,将品牌的形象举办充实展示,并针对嫁衣的观念举办从头梳理,试图将“嫁衣”从人生阶段的典礼感表达中转译到空间之中。

古代女子见客凡是是从内室的阁楼所出来,因此出嫁也称之为“出阁”,而楼梯也成为也女子“出阁”的重要典礼感通道之一。与之同时,楼梯也是一个能将展览空间融合在一路的一个典礼感空间,通过差异高度来营造响应的差异视觉条理。

The French Lafine Wedding Exhibition Hall is based on this positioning and is placed here as a high-end romantic designer brand. Lafine has a three-story wedding exhibition and sales space. Most of the exhibits are high-end customized wedding dresses and dresses. They insist on the dream of showing the ultimate charm of women, and insist on creating infectious works of art.

Concept
The task of this space transformation is the third floor of the Lafine Wedding Exhibition Hall, which is a 4.8-meter-high space with a double slope roof. The original space is rather messy, and it is difficult to reflect the texture of the exhibits. At the same time, based on the nature of "wedding clothes", the sense of ritual and order in the space has become the core of the design. The venue needs to incorporate a variety of product exhibitions and a fitting room experience space, so that brides-to-be can experience the beauty of wedding gowns.
The space we need to renovate is the combination of the office and exhibition space on the third floor. The focus and difficulty of the space remodeling are based on the characteristics of the existing space. It is difficult to display the high-end texture of wedding dresses. The ritual sense of the clothes is reflected here, fully displaying the image of the brand, and reorganizing the concept of wedding clothes, trying to translate the "wedding clothes" from the expression of the ritual sense of the life stage into the space.
In ancient times, women usually came out from the attic of the boudoir, so getting married was also called "going out of the pavilion", and the stairs became one of the important ritual passages for women to "go out of the pavilion". At the same time, the staircase is also a ceremonial space that integrates the exhibition space, creating corresponding different visual levels through different heights.

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楼梯与展品的条理  拍照@徐英达

同时基于场馆进口的位置在矩形平面的一角,我们提出了“转折与寻觅”的一个计划观念,将展台空间和试衣间通过楼梯的差异高度举办融合,同时来塑造处一个从高到低的展示序列,让人们在一个转折的楼梯空间中去寻觅属于本身的嫁衣,而这个寻觅的进程通过这样的一个空间序列的重组营造出一种典礼感。与之同时,在空间的两个止境可以将复合的成果置于个中,让前段可以成为一个计划师授课区,而尾规则对窗户与试衣间的处所成为一个苏息区和寓目准新娘定妆的地区。

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观念图:转折与寻觅  @平介计划

空间序列的展示

操作原有的窗口及柱网围合将展品置于柱网之间天然围合而成的展台空间,同时但愿从进口处就能看到整个空间的一个完备展示,用楼梯将展品陈列的视觉拉升,营造矩形空间的序列与典礼。

Space sequence explanation
Using the original window and column net enclosure, the exhibits are placed in the booth space naturally enclosed between the pillar nets. At the same time, it is hoped that a complete display of the entire space can be seen from the entrance, and the visual display of the exhibits is displayed by stairs. Pull up to create a sequence and ceremony in a rectangular space.

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空间平面 @平介计划
   
进口处围合的绿植及窗口空间,澳门百利宫app,也成为进入空间的伊始就能营造出通道式的典礼感。

The green plants and window space enclosed by the entrance also create a sense of passage-style ceremony at the beginning of entering the space.

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